I am continually surprised by the recent news articles which talk about donations and how nonprofits are looking for more funding. No way, I thought organizations would need less money!
I recently read an article on The Non Profit Times titled Giving Increase But So Does Demand. The article explores the fact that over the first ten months of 2010, organizations reported an increase of donations by 36% (Nonprofit Research Collaborative). Over this same time, donations decreased in only 37% in 2010 compared to 51% in 2009.
The article examines how the more the expenditures, the “more likely it reported an increase in charitable receipts.” This seems like it would be common sense to me. Wouldn’t an organization work harder to raise funds if their costs went up?
The article makes it seem like it is shocking that in a time of recession that the services provided by nonprofits would increase causing the costs of the organization to increase which might lead to budget cuts (or position cuts). I think it completely makes sense that the need for these services would increase during a recession and if the organization cannot increase their income, than the organization would have to make cuts. It works just like the business world. Although in this case the demand is outperforming the supply available from these organizations.
My one wish is that these “news agencies” would stop publishing articles which are so basic in nature. By publishing this article with the title they chose, I believe the NonProfit Times is losing credibility. It reminds me of the sports announcers who make a “duh” comment like “if he made that double play, they would be out of the inning.” By making this statement you are questioning our knowledge.
If the nonprofit sector wants to be taken seriously, don’t keep making statements which make it sound like these events are a shock. The demand for donations is going to rise as the need for services rises. This is common sense in my book.